oops! I tweeted!

I suspect I was one of the last 30 year olds to join Facebook. I joined only days before my mother in-law and grandmother. I created a Twitter account not long after only to discover that every person I have every met or dreamed of meeting was already tweeting. Am I a disgrace to my generation? My profession?

If you can empathize with my situation perhaps you too were busy trying to make a postcard mailer campaign profitable or maybe attempting a new eblast format while the social media revolution was taking over the world. In the last couple months I have read a few Seth Godin books, streamed, tweeted, liked and blogged. I can type one sentence and have it automatically sent to five different social media sites. How cool is that?! Snaps to me for making up for lost time.

As I'm sure you know by now I work in the comfort shoe business. The business of sheepskin, physiological footwear and patchouli scented Chaco wearers. Its a true trail mix of styles and ideologies but the main ingredient is comfort. Not only is comfort footwear online and cleverly disguised as women's fashion shoes (read my favorite comfort shoe blog Barkingdogshoes.com) it now features digital scanning technology and can tell you what you need in seconds.

Folks, I present to you the Aetrex iStep. With state-of-the-art digital scanners and pressure sensors, iStep accurately measures feet and determines foot type and pressure points. This patented technology then immediately recommends appropriate footwear and orthotics. In seconds. Literally. You step on the scanning platform and voila!

Aetrex Worldwide is headquartered in New Jersey but you can follow the inventors on Twitter @aetrex and learn about technological advances and random shoe information daily. You can also follow almost every shoe brand. @antishoe @merrelloutside @earthfootwear just to name a few. Twitter and other social media platforms are connecting the dots and increasing the rapid flow of information to the people who are wanting it. And increasing sales opportunities.

Even though I was late to the party I am definitely having a great time socializing with my fellow shoe fanatics and marketing imagineers. I'm also very proud to be working in such a progressive industry. Check out your shoes you may very well be wearing a pair of comfort shoes. If you're not - pick up a pair at Takken's Shoes. Or at least follow us on Twitter.